Our Story

Waco Shoe Company footwear can be found at your local Running Specialty store and finest Family Shoe stores. In addition, many foot & ankle medical specialty may carry.

At Waco Shoe Company, our mission is to create footwear that feels great all day. Under the brand names Revitalign and Spenco, we design men’s and women’s sandals, shoes and slippers built around an innovative, comfortable and orthotic-driven insole.

Our Central Texas roots run deep. Spenco has called Waco home since 1971. In 2016, executives from Spenco Medical Corporation purchased the footwear segment of the company to provide trend-relevant, fashionable footwear that helps consumers maintain foot comfort and health. The new owners chose the city to launch their new endeavor, the Waco Shoe Company. The name carries its two greatest features — its location and its passion.

We Care About Your Feet

We start with the original insole designed right here in Waco, then add the style you love!

Six Million Feet Can't Be Wrong

In just five years, we’ve shipped more than 3 million pairs of shoes. It’s a number we find both humbling and exciting. But even though millions of other people have found our shoes to be just right, we know what matters most to you: Your comfort. It matters to us, too.

Whether you discover our premium footwear through your podiatrist, a running shoe store or even QVC, you’re treating your feet to shoes that are:

  • Developed based on medical research
  • Thoughtfully engineered to cushion and stabilize
  • Uniquely designed for unerring support and proper foot alignment


Not Just Talk: We Walk The Walk

As leaders of the Waco Shoe Company, we’re building on almost 100 years of experience in crafting the best footwear. Still, it’s our customers who have truly made us a go-to brand for comfort, proper alignment and style. We love hearing customers’ stories of wearing our shoes and leaving foot pain behind. When buyers give us feedback, we listen and make changes. Our passion is making you look and feel your best.

Count On Waco Shoe Company

We promise to bring you healthy foot options: 

  • Comfort that feels amazing
  • Styles you’ll love and can’t wait to wear
  • Shoes built on insole technology designed by a medical professional


No More Sore, Tired Feet

From the heart of the U.S. straight to your door, we deliver comfort for your life’s journey.